Week 13 Discussion – Marketing

1. When designing a Google Ads campaign, how do you select keywords? How do you measure relevance? Please refer to Chapter 17. You select keywords by determining which words define your business. It's important to have words that correlate directly to your business, and product/service you're selling. You measure relevance by using a quality score …

Assignment 5 – Marketing

Here is the link to my google map: https://www.google.com/maps/d/edit?mid=1Tf-7b2sALWt0ZFkUIVJMK-vglvG7CG0X&ll=43.897185479020216%2C-69.98773875791017&z=10 Photos of my maps: Moon Pie Press is a small publishing company run out of Westbrook, Maine. Since 2003 they have published around 107 books. Moon Pie Press is run by Alice Persons, who is the editor and publisher. Alice also has the help from Nancy …

Week 12 Discussion – Marketing

1. Which supply chain network topology is the most complex one? Why? (hint: please refer to Slide 7 of the Lecture slide deck) The supply chain network topology that's the most complex would be Hybrid Topology. It's the most complex because it has one or more interconnections of two or more networks. 2. What is …

Week 11 Discussion – Product Life Cycle

Product Life Cycle Instagram: Instagram started out in October of 2010, and now in 2019 they have over 1.1 billion users. They gained popularity quickly, as shown in the graph. In August 2016 Instagram introduced "stories" which is similar to snapchats video concept. Instagram stories helped sky rocket Instagram even more. In the beginning many people …

Week 10 Discussion – Marketing

1. What do pharmacists usually buy, store brands or national brands? Why? Pharmacists typically buy store brands, or generic brand. The reason for this, is they have the knowledge to know that generic brands typically have the same ingredients as national brands. Pharmacists go to school and learn all about medications and ingredients, and learn …

Assignment 4 – Marketing

1. Part 1 - Your reflection on a marketing research, psychological science, neuroscience research, or social research story you like the most from NPR or other websites. One of the research stories I found most interesting was the story about mapping emotions across our bodies. A team of scientists in Finland conducted an experiment with …

Week 9 Discussion – Marketing

1. What is the difference between secondary data and primary data (please refer to Chapter 9)? Secondary data is information collected prior to the start of the research project. Whereas, primary data is not collected prior and is collected to address specific research needs. 2. What is the difference between independent and dependent variables in a …

Assignment 3 – Marketing

All questions refer to the products and/or services you have defined for your final group project Segmentation & targeting (see exhibit 8.2 in text) (50%) 1. Select at least two geographic segmentation variables that you can use to determine possible segments for your product/service, and then pick the ideal segment. East Coast, USA Mid Atlantic, …

Week 8 Discussion – Marketing

This is an open-ended discussion question. Please make at least two recommendations on how USM is supposed to segment the market. Please also summarize at least two points from the textbook to support your arguments. My recommendations for USM to segment the market is by using the concentrated targeting strategy, and micro-marketing or one-to-one marketing. …

Assignment 2 – Marketing

1. Identify a hypothetical country/market based on the information given in Chapter 8 and suggest if your client could benefit from setting an importing/exporting business with the selected market. Why? The client I'm working with is Moon Pie Press, which is a small publisher of poetry books. After doing some research I found out that …